The world has changed significantly in a short space of time. Our technological advancement’s within the past decade or so have led to the internet becoming a world-wide platform. This not only affected things like fashions that the kids were following, but also evoked a lot of social and political revolution.
Tartan, in one way or another, has always been associated with revolution. In the 18th century, the Jacobite’s wore it as a sign of allegiance to the Stuarts; in the 1970’s, punks “ripped up tartan shirts and adapted kilts as an anti-establishment message”. Japanese school girls have also adapted a style known as Kogal, in which they wear loose socks, microskirts (often featuring tartan), as well as having dyed hair. In modern times, the tartan rebellion is associated more often with ideas of gender non-conformity, individuality and freedom of expression.
In the world of fashion, those who are well established and respected are the ones who push the boundaries of what is acceptable, and if we the public take to it, it becomes a trend. Glasgow born Charles Jeffrey, who has been worn by artists such as Harry Styles and Tilda Swinton, is said to have taken influence from the punk subculture with regards to his designs, and is regarded on a similar level to Alexander McQueen. Designers Chopova Lowena are known for tearing up traditional textiles only to re-stich them in a new and unique way. They have dual British-Bulgarian heritage and their aim is to “Usher in a system of ethical consumption with a focus on appreciating skill, craft, time and consideration for impact on the environment”.
So, subcultures such as the punks have created an alternate association for the kilt and tartan; leading to clothes that were once heavily gendered becoming available for anyone wishing to express themselves, whether that’s stylistically or personally. The kilt has been significant in modern fashion expression due in part to its gender-fluidity. Times have changed and at Houston’s we will dress you to look your best, no matter what you’ll be wearing.