Valentine’s Day… Love in the Digital Era

It’s that time of year again, love is in the air and every shop window is full of hearts and flowers. You guessed it; VALENTINE’S DAY! There are of course mixed opinions on this particular holiday. Many believe it to be the most romantic day of the year, others think it’s just another money making scandal!

It is true that Valentine’s Day has become something of a spectacle with flower shops charging more for red roses on Valentine’s Day than for any other day throughout the year. For many people it becomes a competition; how many gifts you give or indeed receive is somehow symbolic of how much you love or are loved.

It seems that the majority of us do not send cards any more and instead send on a Happy Valentine’s Day text message to our sweethearts instead! The Huffington Post reported that in Britain sales of Valentine’s Gifts dropped between 2011 and 2012. They also disclosed a report from O2 which stated that 11 million more text messages were on last Valentine’s Day last year, which was substantially higher than the number of text messages sent any other day in the month of February.

So what do you think? Are you an old romantic at heart? Do you expect card’s, flowers, and a big fuss? Or do you think Valentine’s Day is a load of nonsense? Well in Scotland it seems we are quite the charmers as reports show Glasgow to be the most romantic city! On the 13th February 2012 with the percent of postage sent in Scotland went up significantly!

Houston’s are a traditional company and so we understand how important it is to move with the times. We have our website, an app which allows you to design your own tartan and receive emails, calls and texts everyday regarding orders and general enquiries. At Houston’s our highlandwear and values are traditional but of course our ways of communicating with customers are not!

So is this now the new norm? Would you be happy to receive a text from your Valentine instead of a card?

Comment below and let us know!

Let us just take a moment to wish all you old romantics proposing on Valentine’s Day 2013 all the luck in the world! We hope the answer is YES!

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